Anna: 261 to 982 followers in about a week, 158,447 reel views, 100+ DMs (conversations, not clients yet). Her top reel reached 83,414 views.
The Sounding Method
For the heart-led practitioners who…
never signed up to be
content creators
15 days to make posting consistently easy, actually sound like you, and fill your DMs with the right people.
$37 · starts Mon 2 Nov
Sound familiar?
“I just need to hire a VA to create content for me.”
Or AI. Or a biological clone who thinks and sounds exactly like you who tirelessly runs your Instagram account. (we've all thought about it)
You've got a camera roll full of B-roll you filmed thinking this would be great for Instagram. A notes app full of ideas. And a body that goes “meh, I can't be bothered” the second you sit down to actually make the reel.
Maybe you tried hiring the VA, or using AI to batch create content, and what came back? Absolute slop that clearly doesn't sound anything like you.
Maybe more followers, a reel that finally takes off, or more DMs and discovery calls will finally put you in front of the right people so you can actually do more of the work you love doing.
But right now, showing up in public every day to talk about the thing you love feels like a job you definitely didn't sign up for…
We've all been there
Of course you want
the shortcut
You're a heart-led, new earth healer, coach or wellness practitioner doing powerful work that's already changing lives.
You already have an offer, and you've had paying clients. Just not every month: they arrive in waves when you launch, and your social media goes quiet while you're busy with them.
Nobody told you that running a business would require you to become a content creator.
So now you're doom-scrolling at midnight adding another '2026 hook trends' carousel to your 200 other saved posts that you'll never look at again…
Oh and remember that content challenge you joined with thirty days of prompts? Congratulations, you made it to day six! (I can't even last three days)
For the ones who care
We see how deeply you feel and care
You're someone who genuinely gives a sh*t about people, bodies, the planet, health, human rights. (and I get it, some days it feels like ALOT on your nervous system)
But you never wanted visibility to cost you your values.
Here's the bit that didn't make it onto that done-for-you content calendar... your body is saying no to marketing built on fear and hustle culture: the bro marketing playbook, the manipulative sales tactics, and working unpaid for the algorithm.
You're a new earth visionary trying to grow a business inside the old world paradigm, and “business as usual” was never going to work for you.
As everyone else leans harder on AI and starts to sound the same, the person who has actually done the deepening, who knows what they stand for and can say it in their own words, is the one people recognise, trust, and eventually buy from.
Your worldview, what you stand for, the way you say the thing you say IS your best marketing strategy.
Introducing…
The Sounding Method
The social media strategy to turn the content creator job you never signed up for into an easy daily habit that puts your work in front of the people you actually want to serve.
We help you find the words that truly land with your people, and what's been quietly in the way of you saying them.
You'll know it's working when the DMs slide in with ideal clients sharing their story with you, and your people are commenting
“OMG! Me too!”
I'm actually mindblown… I would have never seen all these connections without your amazing work. I love creating content so much and putting myself out there, and it helped me see how much quicker I can create IG content, even without AI.
AnjaSomatic Healer
I'm in
(no countdown timer)
Inside the fifteen days
What you get
3 live calls
All three live calls are at 5pm Bali / 9am UK, with replays.
-
Call 1 · Mon 2 Nov
Find your words.
We dive deep into your business, brand, worldview, who you are and what you stand for.
You'll learn why your brand is world building and how it shapes reality, why creating content is an art practice that supports your unique body of work, and how this is what makes you stand out and brings you dream clients in a "saturated" market.
Then Workbook 1 turns your answers straight into content ideas, in your ideal clients' own words so that they deeply resonate.
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Call 2 · Fri 6 Nov
Speak your truth.
We introduce the five hook types and how to write captions as stories people stay for.
We unpack the art of authentic storytelling, client relationship building and the psychology of what makes your dream clients identify themselves and actually reach out to YOU first.
Then Workbook 2 turns your content ideas into 5 captions, and 25 hooks, with our super simple storytelling templates (there's optional AI prompts to use, but you really don't need it).
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Call 3 · Mon 16 Nov
Hear your echo.
We look at what actually happened, your before and after side by side, what landed and what didn't.
Then what it means for your business.
- Nothing landed? We'll go deeper on your messaging together.
- More DMs than you can answer? We'll help you find a way to welcome them all.
- DMs, but no idea what to say? We'll show you conversations that feel aligned.
- People asking, nothing to offer them? Let's shape an offer together.
- Getting ghosted at the price? We'll look at whether the offer is right, with you.
- Loved the process? We'll build you a simple system to keep creating without burning out.
And all of this
-
1
Daily teachings.
Short, practical teachings every day, so you always know what to focus on next. Storytelling, copywriting, hooks, captions, filming B-roll, posting trial reels, finding the details that make someone say "that's me", reading what lands, opening a DM conversation, and showing up when the ick kicks in.
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2
Trial reel content strategy.
What to post over the fifteen days, why, how, and who it's for, so you can leave the borrowed content calendars and prompt lists behind. Plus a short walkthrough of how we make content, so it's quick, easy and super simple.
-
3
Five days of live posting with us beside you.
You write the hooks and captions, film the reels, and test them in real time, with us beside you every step. Together we watch what lands with the people you want to reach and what doesn't, and adjust.
-
4
The WhatsApp group, with us in it every day.
Every day we'll prompt you to share where you're at, from your ideas to your hooks, captions and reels, and you get 1:1 coaching feedback right there in the group chat. It's where we talk through whatever's coming up, help each other over obstacles and celebrate every win.
-
5
The inner work held the whole way.
With visibility comes, well, 'stuff'… So we hold the inner work and the outer work together, with a daily check-in question and us right there with you through whatever comes up.
-
6
Personal 1:1 next-steps call.
At the end, we will reflect back what we saw show up for you over the fifteen days and invite you to a 1:1 call about your next steps.
Yours to keep
What you leave with
-
1
Clear messaging and positioning.
You leave with more clarity on what you do, who it's for and why it matters, and how to say it in a way that touches the people you're here to serve.
-
2
The foundations of your brand world.
The 5 themes and threads that run through your work. This is your body of work, and it keeps growing long after the fifteen days.
-
3
Your ideal client language bank.
Your own phrases and the words your ideal clients use, so your hooks and captions sound like you and land with them.
-
4
The art of storytelling and copywriting.
The craft of telling your story in words and visually: hooks, B-roll, and how content holds attention. A skill that's yours for good.
-
5
A daily practice of showing up.
The habit of making and sharing your work, small and often, so content stops being the thing you avoid and starts being part of how you work.
-
6
A clearer sense of what your business needs next.
What showed up over the fifteen days, reflected back to you, so you know where to put your energy from here.
Your bonuses
-
1. The Other Way AI Toolkit
For the days when the blank page wins and you'd rather do anything than write a caption. This is AI that's been taught how we think, so it gets you unstuck without turning you into someone you're not. More ease, more time back for your clients, and content that still feels like it came from you, long after the fifteen days are done.
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2. SOS Marketing 'Ick' Recovery
If marketing has ever made your skin crawl, this is where you get to put that down. Four short videos that help you let go of the cringe, reconnect with why you started, and remember that sharing your work can feel generous and good. You'll start the challenge lighter, with something to come back to any time the ick creeps in.
I loved witnessing my own clarity unlock through such guided, intuitive questions. It inspired me to start sharing the pure joy, celebrations, and epic victories of my clients' transformations on camera. I now see how I can share with deeper authenticity and create a structured, consistent flow of content that sustains itself even when life gets busy.
ZaiaOsteopath Magician
I'm in
($37, honestly)
How it flows
- Find your words
- Speak your truth
- Create your content
- Trial your strategy
- Hear your echo
Fifteen days, three live calls, five days posting live.
I can't believe it's 4x my follows! 250 → 1000 in 6 days. That's bonkers… This process showed me that I'm not bad at Instagram, I can get views and followers, I just needed a little strategy.
AnnaSomatic Sexuality HealerCohort one, honestly
What happened last time we ran this
Anja: 24,696 views across 20 reels in four days, with two reels passing 7,000 views.
Before you say yes
Is this right for you?
This is for you if:
- You already have an offer (even if it's a bit unclear) and you've had paying clients, just not consistently.
- Your work is already changing people's lives, but talking about it online feels sticky.
- You've felt the ick about scarcity tactics, prices that go up in two days for no reason, and none of it sits right in your body.
- You want real skills and a plan of action that makes content marketing easier, not more philosophy.
- You're willing to show up online, every day, for fifteen days.
This isn't for you if:
- You don't have an offer yet and you're not really sure what you do.
- You just want someone else to do social media and create content for you.
- You need a promise of followers and going viral before you'll start.
- You'd rather work through what comes up on your own than share it in the group.
What you put in
- Before and after screenshots: followers, reel views, plus a DM count
- Three live calls (or the replays)
- Two workbooks
- Five days posting
- 25 trial reels
- Honest sharing in the group
We show up every day, and we hope you do too.
The price, no tricks
What's included
So, everything above
What you get:
3 live calls
- Call 1 · Mon 2 Nov · Find your words
- Call 2 · Fri 6 Nov · Speak your truth
- Call 3 · Mon 16 Nov · Hear your echo
And all of this
- Daily teachings
- Trial reel content strategy
- Five days of live posting with us beside you
- The WhatsApp group, with us in it every day
- The inner work held the whole way
- Personal 1:1 next-steps call
What you leave with:
- Clear messaging and positioning
- The foundations of your brand world
- Your ideal client language bank
- The art of storytelling and copywriting
- A daily practice of showing up
- A clearer sense of what your business needs next
- Our marketing 'The Other Way' AI toolkit
$37
Fifteen days.
No early bird, no price that goes up on Friday for no good reason. Just $37 until the doors close on Sunday 1 November.
Not sure yet? Message us first, we're happy to answer.
Don't just take our word for it
What the people we work with have to say about us
I didn't realize how truly excited I was about my workshops until this call. I forgot how much effort I put into them and how exciting this work is. As we talked, content ideas started flowing naturally. Posting is getting easier every time. The systems help a lot like caption writing etc. I thought the content pillars and language banks were great. Lots of customer language and interview output that inspired a lot of ideas for content.
BenOrganisational PsychologistThank you so much! The whole experience with you Blossom has just been so easeful and actually joyful! All this copy, web stuff and marketing is not something that I'm naturally good at or enjoy, and you've really helped it to be a pleasant and even enjoyable experience!
DaisyFemale Liberation CoachI loved it. Somehow you combined a therapy session with marketing. It made me reflect on the things I've been needing to reflect on. I got my journal out midway, because I needed to write down these questions and actually sit with them longer. Throughout your questions, I was really recognising how the success of my professional life is actually just a reflection of my inner world, my self-beliefs and my relationship with what I do.
ZsuzsaPhotographer and Filmmaker
01 / 04
Who's holding you
Hi, we're The Others
We got tired of watching meaningful work get marketed badly. So we built The Other Way in 2025, because “the way” wasn't working for us. (Turns out it's not working for any of us) Fifteen years between us running campaigns for wellness and embodiment brands, from soulful start-ups to sold-out retreats.
So we totally get that you'd love to be seen without selling your soul for visibility, and showing up every single day might feel a bit nerve-racking. (fair, it's the part nobody warns you about...) With us, you won't be handed a growth hack that gives you the ick. You get two people who know how to do this in integrity and refuse the gross bits.
Blossom
Blossom leads strategy and the client relationships. Her job is finding the words for the true, beautiful thing you're building, and helping you turn your work into art.
Dave
Dave holds the systems and infrastructure a launch stands on. He makes sure the words reach the right person as effortlessly as possible.
For fifteen days we're both in the group chat every day.
Still wondering?
FAQs
Is it safe to share in the group?
It's a brave space, which is a different thing from a comfortable one. There's a question in your voice note every day, you bring what comes up, and you're willing to feel a bit uncomfortable.
Do I have to use AI?
No. Workbook 2 has fill-in templates for your hooks and captions, so the words are yours. There's an optional AI prompt, and an optional AI toolkit bonus, if you want them. Cohort one found AI captions didn't sound like them. See AI as a tool, don't let it become you.
What does it involve?
Three live calls (all recorded), two workbooks, a weekend to film, and five days posting. No 'shoulds' about when in the day.
Is there a refund?
No, and we'd rather you hear that before you pay than after. If you show up, you find out what's been in the way, and that's the result. Whatever happens, your workbooks, your 5 content ideas, 25 hooks, 5 captions and the practice are yours to keep.
Is this for beginners?
It's for people who already have an offer and have had paying clients, even if they come in waves. If you don't have an offer yet, come back when you do, all good.
When are the live calls?
Monday 2, Friday 6 and Monday 16 November, at 5pm Bali / 9am UK, on Zoom. Every call is recorded, so you can catch the replay.
What time zone is it in?
The group chat runs in your own time. The calls are 5pm Bali / 9am UK, with replays if that's the middle of your night.
Where does it happen?
A private WhatsApp group, plus three live calls on Zoom, with replays.
What if I miss a day?
Catch up whenever you can. Everything stays in the chat, and every call has a replay.
What currency is it?
$37 USD.
Not sure yet? Message us first, we're happy to answer.
Doors close Sunday 1 November
If this feels right
Then I'm in is the button.
If it's not the right time, that's real too. The practice will still be there when you are, and so will the B-roll. (it's not going anywhere, we've both seen your camera roll)
We often think we're building and creating businesses, but the businesses are really building and creating us. Come find out what yours is made of.
Big love,
Blossom and Dave