1. OVERVIEW
This Privacy Policy outlines how Schmetterlink LLC, doing business as The Other Way ("Company," "we," "us," or "our"), collects, uses, protects, and discloses personal information gathered through our website, checkout pages, and digital product delivery systems.
By accessing our website or purchasing our digital products, templates, or courses (collectively, the "Products"), you consent to the data collection and usage practices described in this policy.
2. INFORMATION WE COLLECT
We collect personal information directly from you when you make a purchase, subscribe to email updates, or contact our support team.
- Identity & Contact Data: Name, email address, phone number, and physical billing address.
- Transaction & Billing Data: Purchase history, product access timestamps, and billing records. (Note: Full payment card numbers, expiration dates, and security codes are transmitted directly to our third-party payment processor and are never stored on our servers.)
- Technical & Device Data: IP address, browser type, operating system, device identifiers, referring URLs, and interaction data collected automatically via log files and cookies when accessing our download portals or website.
3. PAYMENT PROCESSING & STRIPE
All financial transactions are conducted through our third-party payment processor, Stripe, Inc.
When you provide payment card details at checkout, that information is sent directly to Stripe under their encryption and security standards (PCI-DSS Level 1 certification). Stripe processes your payment data according to their own privacy policy, available at https://stripe.com/privacy. We retain only transaction reference tokens, order summaries, billing addresses, and the last four digits of payment cards for fulfillment, accounting, and dispute-resolution records.
4. HOW WE USE YOUR INFORMATION
We process collected personal data for the following legitimate business purposes:
- Order Fulfillment: Delivering instant access links, license keys, downloadable files, and transaction confirmations.
- Customer Support: Responding to inquiries, troubleshooting account access, and handling technical support.
- Fraud Prevention & Legal Defense: Verifying transactions, preventing unauthorized access, ensuring compliance with our Terms of Service, and responding to bank chargeback inquiries.
- Tax & Accounting Compliance: Calculating applicable sales tax or VAT via automated tools and fulfilling statutory financial record-keeping obligations.
- Marketing Communications: Sending relevant product updates, announcements, or educational content. You may opt out of promotional emails at any time via the "Unsubscribe" link in the footer of those messages.
5. SHARING OF YOUR INFORMATION
We do not sell, rent, or trade your personal data. We disclose information only to service providers essential to running our business operations:
- Payment Processors: Stripe (for payment settlement, fraud screening, and chargeback management).
- Email & Marketing Automation: Resend (to deliver purchase confirmations, invoices, and product download links).
- Hosting & Delivery Infrastructure: Cloud hosting providers, digital file storage, and LMS/course platforms hosting our content.
- Legal Compliance: Law enforcement, regulators, or legal counsel when legally compelled or necessary to protect our intellectual property and rights.
6. COOKIES AND TRACKING TECHNOLOGIES
Our website uses Plausible Analytics, a privacy-friendly, cookieless analytics tool, to see aggregate site traffic. You can configure your browser to reject cookies; however, disabling cookies may impair checkout functionality or digital download access.
7. DATA RETENTION & SECURITY
- Retention Period: We retain personal information for as long as necessary to maintain your access license, satisfy statutory tax and financial reporting requirements (typically 7 years for financial records), and resolve any prospective legal disputes.
- Security Measures: We implement commercially acceptable administrative and technical safeguards (including SSL/TLS encryption) to protect personal data against unauthorized disclosure, alteration, or destruction.
8. YOUR DATA RIGHTS
Depending on your jurisdiction (including the European Economic Area under GDPR and certain US states such as California under the CCPA/CPRA), you may have the following rights regarding your personal data:
- Access: Request copies of the personal data we hold about you.
- Rectification: Request correction of inaccurate or incomplete personal data.
- Erasure (Right to be Forgotten): Request deletion of your personal data, subject to statutory retention exceptions (e.g., tax records and chargeback verification).
- Opt-Out: Opt out of commercial marketing communications at any time.
To exercise any of these rights, submit a written request to hello@wearetheotherway.com. We respond to verified requests within the timeframes mandated by applicable law.
9. CHILDREN’S PRIVACY
Our website and Products are strictly intended for individuals aged 18 and older. We do not knowingly collect personal information from individuals under the age of 13 (or under 16 in certain jurisdictions). If you believe a minor has submitted personal information to us, please notify us immediately so we can remove the data.
10. CONTACT INFORMATION
For questions or concerns regarding this Privacy Policy or our data handling practices, contact:
- Entity: Schmetterlink LLC d/b/a The Other Way
- Support Email: hello@wearetheotherway.com
- Mailing Address: 30 N Gould St. STE R Sheridan, WY 82801