Tell the Fucking Truth: is radical honesty the better marketing strategy?
Does ethical, heart-led marketing actually work? Here’s why telling the truth is the better strategy, and what the research really says.
Read the piece→Long-form pieces on the shadows running quietly underneath conscious business, and what it takes to build one that is in right relationship. Published when there is something worth saying, not on a schedule.
Does ethical, heart-led marketing actually work? Here’s why telling the truth is the better strategy, and what the research really says.
Read the piece→What the ick is actually telling you, and what to do with it in your own marketing this week.
Send me the kit→About 60 books, courses, podcasts and films, centring Black, Indigenous and other teachers of colour.
Send me the list↓Does ethical, heart-led marketing actually work? Fear and pressure tactics work, the way a narcissist's do. Here's why telling the truth is the better strategy, and what the research really says.
Read the piece→Why healers and conscious founders who skip their own decolonial shadow work end up rebuilding the paradigm they set out to escape.
Read the piece→Everything I write here owes a credit to teachers of the decolonial movement I’m learning from. This is a list of who I’d recommend reading and listening to if you’re unsure where to begin.
Whether you’re already doing this work and want to compare notes, running a business and feeling caught by all this, or just starting to see it and not sure what to do with that, you’re welcome to it.